PAMA is made with all-natural pomegranate juice, premium vodka and a touch of imported tequila. Bottled at 34 proof, PAMA is highly mixable in a range of cocktails such as PAMA and Champagne, PAMA Cosmo and the PAMA Mojito. PAMA’s versatility gives you endless PAMAbilites.™ No fruit compares to the pomegranate. The deep crimson color; the dense pulpy flesh; the rich red juice; even the time of year when it ripens – all of these singular characteristics, along with the tales of mystery and romance woven around it, make the pomegranate rare and unequalled. The pomegranate has come a long way since the beginning of time, revered throughout history as a symbol of health, fertility, and rebirth. It is believed that the pomegranate may have been the “apple” in the Garden of Eden. Ancient Greeks believed it was a symbol of love and war. Another Greek myth tells how Hades, god of the underworld seduced Persephone with a pomegranate. The fall harvest offers a freshness and juiciness within the tempting fruit that cannot be experienced any other time of year. The pomegranates chosen for PAMA are selected at their peak for ripeness and flavor.